Education & Care Guide

Learn about gemstones and how to care for your precious jewelry

Understanding the 4Cs

The essential factors that determine a gemstone's quality and value

Cut

The quality of how the gemstone has been shaped and polished. A well-cut stone reflects light beautifully, creating maximum brilliance and fire.

Color

The presence of color in a gemstone. For diamonds, less color means higher value. For colored gemstones, the richness and saturation of color determines quality.

Clarity

The measure of internal and external imperfections. Fewer inclusions and blemishes mean higher clarity and greater brilliance.

Carat

The weight measurement of a gemstone. One carat equals 200 milligrams. Larger stones are rarer and typically more valuable.

Jewelry Care Tips

Keep your precious pieces beautiful for generations

Do's

  • Store each piece separately in a soft cloth or jewelry box
  • Remove jewelry before swimming, showering, or exercising
  • Apply cosmetics, perfume, and hairspray before putting on jewelry
  • Clean jewelry regularly with a mild soap solution and soft brush
  • Have your jewelry professionally inspected and cleaned annually

Don'ts

  • Expose jewelry to harsh chemicals, chlorine, or saltwater
  • Wear jewelry while doing heavy work or sports
  • Store multiple pieces together - they can scratch each other
  • Use abrasive cleaners or ultrasonic cleaners without professional advice
  • Expose gemstones to extreme temperature changes

Have More Questions?

Our experts are here to help you learn more about gemstones and jewelry

+1 415 999 9992
+1 415 999 9992
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